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Publisher: Emerald Group Publishing Limited

Volume 28, Number 4, 2010

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Value equity in event planning: a case study of Macau
pp. 403-417(15)
Authors: Rosenbaum, Mark S.; Wong, IpKin Anthony

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Wooing zoomers: marketing to the mature traveler
pp. 444-461(18)
Author: Hudson, Simon

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The importance of destination image analysis to UK rural tourism
pp. 486-507(22)
Authors: Greaves, Nicola; Skinner, Heather

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Development of a scale measuring destination image
pp. 508-532(25)
Authors: Byon, Kevin K.; Zhang, James J.

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Future research directions in tourism marketing
pp. 533-544(12)
Authors: Tsiotsou, Rodoula; Ratten, Vanessa

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