Publisher: Emerald Group Publishing Limited

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Volume 28, Number 3, 2010

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Retail experience stores: experiencing the brand at first hand
pp. 241-248(8)
Authors: Jones, Peter; Comfort, Daphne; Clarke-Hill, Colin; Hillier, David

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The role of the stakeholder perspective in measuring corporate reputation
pp. 249-274(26)
Authors: Puncheva-Michelotti, Petya; Michelotti, Marco

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SME practice towards integrated marketing communications
pp. 275-290(16)
Authors: Gabrielli, Veronica; Balboni, Bernardo

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The organizational roles of marketing and marketing managers
pp. 291-309(19)
Authors: Gök, Osman; Hacioglu, Gungor

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B2B e-marketplace: an e-marketing framework for B2B commerce
pp. 310-329(20)
Authors: Chong, Woon Kian; Shafaghi, Mathew; Woollaston, Christopher; Lui, Vincent

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Museums, consumers, and on-site experiences
pp. 330-348(19)
Authors: Mencarelli, Rémi; Marteaux, Séverine; Pulh, Mathilde

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Complementary and alternative medicine: shaping a marketing research agenda
pp. 349-364(16)
Authors: Vos, Lynn; Brennan, Ross

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Dancing with macro-boycotters: the case of Arla Foods
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Author: Abosag, Ibrahim

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