Marketing Intelligence & Planning

Customer relationship oriented marketing practices in SMEs
pp. 115-136(22)
Authors: Reijonen, Helen; Laukkanen, Tommi

Measuring situational triggers of television channel switching
pp. 137-150(14)
Authors: Dix, Steve; Phau, Ian

Television advertisements and children's buying behaviour
pp. 151-169(19)
Authors: Priya, Pankaj; Baisya, Rajat Kanti; Sharma, Seema

Children's buying behaviour in China: A study of their information sources
pp. 170-187(18)
Authors: Fan, Ying; Li, Yixuan

"Lights, camera, action...!" Marketing film locations to Hollywood
pp. 188-205(18)
Authors: Hudson, Simon; Tung, Vincent Wing Sun

The export competitive advantages of Turkish manufacturing companies
pp. 206-222(17)
Authors: Köksal, Mehmet Haluk; Özgül, Engin

International Committee of the Red Cross: emblems of humanity
pp. 223-235(13)
Author: Torres, Ann M.