Skip to main content

Publisher: Emerald Group Publishing Limited

Volume 27, Number 7, 2009

Emotional intelligence and marketing effectiveness
pp. 864-881(18)
Authors: Nwokah, N. Gladson; Ahiauzu, Augustine I.

Favourites:
ADD

Low-income consumers' reactions to low-involvement products
pp. 882-899(18)
Author: Gbadamosi, Ayantunji

Favourites:
ADD

The challenges of internationalising national culture-based hand-crafted products
pp. 900-908(9)
Authors: Cambra-Fierro, Jesus; Vazquez-Carrasco, Rosario; Centeno, Edgar

Favourites:
ADD

Reaching and influencing consumers in the prescription medicine market
pp. 909-925(17)
Authors: Peters, Julia; Nel, Deon; Adam, Stewart

Favourites:
ADD

Marketing theory and practice: the case of the Egg Card
pp. 926-944(19)
Author: Madichie, Nnamdi O.

Favourites:
ADD

The beer market and advertising expenditure
pp. 945-975(31)
Authors: Heimonen, Kari; Uusitalo, Outi

Favourites:
ADD

Product placement in Bollywood movies
pp. 976-980(5)
Author: Barn, Sukhbinder

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more