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Publisher: Emerald Group Publishing Limited

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Volume 27, Number 7, 2009

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Emotional intelligence and marketing effectiveness
pp. 864-881(18)
Authors: Nwokah, N. Gladson; Ahiauzu, Augustine I.

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Low-income consumers' reactions to low-involvement products
pp. 882-899(18)
Author: Gbadamosi, Ayantunji

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The challenges of internationalising national culture-based hand-crafted products
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Authors: Cambra-Fierro, Jesus; Vazquez-Carrasco, Rosario; Centeno, Edgar

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Reaching and influencing consumers in the prescription medicine market
pp. 909-925(17)
Authors: Peters, Julia; Nel, Deon; Adam, Stewart

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Marketing theory and practice: the case of the Egg Card
pp. 926-944(19)
Author: Madichie, Nnamdi O.

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The beer market and advertising expenditure
pp. 945-975(31)
Authors: Heimonen, Kari; Uusitalo, Outi

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Product placement in Bollywood movies
pp. 976-980(5)
Author: Barn, Sukhbinder

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