If you are experiencing problems downloading PDF or HTML fulltext, our helpdesk recommend clearing your browser cache and trying again. If you need help in clearing your cache, please click here . Still need help? Email email@example.com
Publisher: Emerald Group Publishing Limited
< previous issue
next issue >
Emotional intelligence and marketing effectiveness
Nwokah, N. Gladson; Ahiauzu, Augustine I.
Low-income consumers' reactions to low-involvement products
The challenges of internationalising national culture-based hand-crafted products
Cambra-Fierro, Jesus; Vazquez-Carrasco, Rosario; Centeno, Edgar
Reaching and influencing consumers in the prescription medicine market
Peters, Julia; Nel, Deon; Adam, Stewart
Marketing theory and practice: the case of the Egg Card
Madichie, Nnamdi O.
The beer market and advertising expenditure
Heimonen, Kari; Uusitalo, Outi
Product placement in Bollywood movies