Skip to main content

Publisher: Emerald Group Publishing Limited

Volume 27, Number 5, 2009

Voyage of marketing thought from a barter system to a customer centric one
pp. 567-614(48)
Authors: Kaur, Gurjeet; Sharma, R.D.

Favourites:
ADD

Value, satisfaction, loyalty and retention in professional services
pp. 615-632(18)
Authors: Trasorras, Rene; Weinstein, Art; Abratt, Russell

Favourites:
ADD
Favourites:
ADD

Modeling strategic management for cause-related marketing
pp. 649-665(17)
Author: Tsai, Shu-Pei

Favourites:
ADD

Cross-cultural competitive intelligence strategies
pp. 666-680(15)
Authors: Adidam, Phani Tej; Gajre, Sampada; Kejriwal, Shubhra

Favourites:
ADD
Favourites:
ADD
Favourites:
ADD
Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more