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Publisher: Emerald Group Publishing Limited

Volume 27, Number 4, 2009

Using case studies in university-level marketing education
pp. 467-473(7)
Author: Brennan, Ross

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Selling the Canadian Forces' brand to Canada's youth
pp. 474-485(12)
Authors: McMullan, Kylie; Rehal, Pinder; Read, Katy; Luo, Judy; Wu, Ashley Huating; Pitt, Leyland; Papania, Lisa; Campbell, Colin

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HELP ‐ for a life without tobacco: a case study on demarketing across two levels
pp. 486-502(17)
Authors: Hassan, Louise M.; Shiu, Edward; Walsh, Gianfranco; Hastings, Gerard

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Cloon Keen Atelier: scent for a premium position
pp. 503-515(13)
Author: Torres, Ann M.

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Coopers Brewery: heritage and innovation within a family firm
pp. 516-523(8)
Authors: Byrom, John; Lehman, Kim

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Martas precision slides: branding in international markets
pp. 539-548(10)
Authors: Shukla, Paurav; Hogan, Steve

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Cayamo ‐ a case study of a music themed cruise
pp. 549-557(9)
Author: Henderson, Stephen

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