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Publisher: Emerald Group Publishing Limited

Volume 27, Number 3, 2009

Global text project: new horizons in textbook marketing
pp. 297-307(11)
Authors: Pitt, Leyland F.; Nel, Deon; Heerden, Gene van; Chan, Anthony

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University course selection and services marketing
pp. 310-325(16)
Authors: Brown, Claire; Varley, Peter; Pal, John

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"Green" segmentation: an application to the Portuguese consumer market
pp. 364-379(16)
Authors: Paço, Arminda do; Raposo, Mário

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