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Publisher: Emerald Group Publishing Limited

Volume 27, Number 2, 2009

Foster's Lager: from local beer to global icon
pp. 177-190(14)
Author: White, Leanne

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IMC strategies in new high technology product launches
pp. 191-215(25)
Authors: Winter, Susanna; Sundqvist, Sanna

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Innovation and performance in SME furniture industries: An international comparative case study
pp. 216-232(17)
Authors: Otero-Neira, Carmen; Lindman, Martti Tapio; Fernández, María J.

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What signifies success in e-CRM?
pp. 246-267(22)
Authors: Kimiloglu, Hande; Zarali, Hülya

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A marketing communications framework for small political parties in developed countries
pp. 268-292(25)
Authors: Thrassou, Alkis; Vrontis, Demetris; McDonald, Malcolm H.B.

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