Incorporating Journal of Marketing Practice: Applied Marketing Science
Publisher: Emerald Group Publishing Limited
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The world wide web in modern marketing's contribution to organisational performance
Adam, Stewart; Vocino, Andrea; Bednall, David
Marketing perceptions and business performance: Implications for marketing education?
Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje
CRM literature: conceptual and functional insights by keyword analysis
Kevork, Eleni K.; Vrechopoulos, Adam P.
Assessing relationship quality in four business-to-business markets
Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, Qionglei; Barnes, Bradley R.; Naudé, Peter
An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study
Rod, Michel; Ashill, Nicholas J.; Shao, Jinyi; Carruthers, Janet
Engaging the purchase motivations to charm shoppers
Miranda, Mario J.
A cross-cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships
Dash, Satyabhusan; Bruning, Ed; Guin, Kalyan Ku