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Publisher: Emerald Group Publishing Limited

Volume 27, Number 1, 2009

The world wide web in modern marketing's contribution to organisational performance
pp. 7-24(18)
Authors: Adam, Stewart; Vocino, Andrea; Bednall, David

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Marketing perceptions and business performance: Implications for marketing education?
pp. 25-47(23)
Authors: Helgesen, Øyvind; Nesset, Erik; Voldsund, Terje

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CRM literature: conceptual and functional insights by keyword analysis
pp. 48-85(38)
Authors: Kevork, Eleni K.; Vrechopoulos, Adam P.

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Assessing relationship quality in four business-to-business markets
pp. 86-102(17)
Authors: Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, Qionglei; Barnes, Bradley R.; Naudé, Peter

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Engaging the purchase motivations to charm shoppers
pp. 127-145(19)
Author: Miranda, Mario J.

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