Publisher: Emerald Group Publishing Limited

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Volume 27, Number 1, 2009

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The world wide web in modern marketing's contribution to organisational performance
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Marketing perceptions and business performance: Implications for marketing education?
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CRM literature: conceptual and functional insights by keyword analysis
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Assessing relationship quality in four business-to-business markets
pp. 86-102(17)
Authors: Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, Qionglei; Barnes, Bradley R.; Naudé, Peter

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Engaging the purchase motivations to charm shoppers
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