Incorporating Journal of Marketing Practice: Applied Marketing Science
Publisher: Emerald Group Publishing Limited
< previous issue
next issue >
"i-Branding": developing the internet as a branding tool
Simmons, Geoffrey J.
An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
Chitty, Bill; Ward, Steven; Chua, Christina
Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong
Wong, Y.H.; Hung, Humphry; Chow, Wing-ki
Influences on supplier repurchase selection of UK importers
Gill, Donna; Ramaseshan, B. (Ram)
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Gounaris, Spiros P.; Panigyrakis, George G.; Chatzipanagiotou, Kalliopi C.
Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
Musyoka, S.M.; Mutyauvyu, S.M.; Kiema, J.B.K.; Karanja, F.N.; Siriba, D.N.