Publisher: Emerald Group Publishing Limited

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Volume 25, Number 6, 2007

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"i-Branding": developing the internet as a branding tool
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An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
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Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong
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Influences on supplier repurchase selection of UK importers
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Measuring the effectiveness of marketing information systems: An empirically validated instrument
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Market segmentation using geographic information systems (GIS): A case study of the soft drink industry in Kenya
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