Marketing Intelligence & Planning

The diaspora has already begun
pp. 117-122(6)
Author: Hastings, Gerard

Government "demarketing" as viewed by its target audience
pp. 123-135(13)
Author: Wall, A.P.

Customer community and co-creation: a case study
pp. 136-146(11)
Authors: Rowley, Jennifer; Kupiec-Teahan, Beata; Leeming, Edward

The impact of Porter's strategy types on the role of market research and customer relationship management
pp. 147-156(10)
Authors: Valos, Michael J.; Bednall, David H.B.; Callaghan, Bill

The "ICON" archetype: Its influence on customer orientation and innovation in South African firms
pp. 157-174(18)
Authors: Pitt, Leyland; Salehi-Sangari, Esmail; Berthon, Jean-Paul; Nel, Deon

Strategic marketing plans and collaborative networks
pp. 175-192(18)
Author: Neves, Marcos Fava