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Publisher: Emerald Group Publishing Limited

Volume 25, Number 2, 2007

The diaspora has already begun
pp. 117-122(6)
Author: Hastings, Gerard

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Customer community and co-creation: a case study
pp. 136-146(11)
Authors: Rowley, Jennifer; Kupiec-Teahan, Beata; Leeming, Edward

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The impact of Porter's strategy types on the role of market research and customer relationship management
pp. 147-156(10)
Authors: Valos, Michael J.; Bednall, David H.B.; Callaghan, Bill

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The "ICON" archetype: Its influence on customer orientation and innovation in South African firms
pp. 157-174(18)
Authors: Pitt, Leyland; Salehi-Sangari, Esmail; Berthon, Jean-Paul; Nel, Deon

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Strategic marketing plans and collaborative networks
pp. 175-192(18)
Author: Neves, Marcos Fava

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