Marketing Intelligence & Planning

Marketing is everything: the view from the street
pp. 11-16(6)
Author: Saren, Michael

What's in store? Retail marketing and corporate social responsibility
pp. 17-30(14)
Authors: Jones, Peter; Comfort, Daphne; Hillier, David

Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK
pp. 31-44(14)
Authors: Brooksbank, Roger; Taylor, David

"Decision research" correlates directly with better business performance
pp. 45-65(21)
Authors: Ganeshasundaram, Raguragavan; Henley, Nadine

Contextual and methodological issues in COO studies
pp. 66-81(16)
Authors: Bhaskaran, Suku; Sukumaran, Nishal

On the role of bank staff in online customer purchase
pp. 82-97(16)
Author: Durkin, Mark

Relationship marketing and customer loyalty
pp. 98-106(9)
Author: Ndubisi, Nelson Oly