Publisher: Emerald Group Publishing Limited
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Green value added
Hartmann, Patrick; Ibáñez, Vanessa Apaolaza
Agile marketing for the manufacturing-based SME
Poolton, Jenny; Ismail, Hossam S.; Reid, Iain R.; Arokiam, Ivan C.
Niche market strategy for a mature marketplace
Parrish, Erin D.; Cassill, Nancy L.; Oxenham, William
Outsourcing decisions and the purchasing process: a systems-oriented approach
Kakouris, Andreas P.; Polychronopoulos, George; Binioris, Spyros
Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust
Lee, Yang-Im; Trim, Peter R.J.
Can the building of trust overcome consumer perceived risk online?