Marketing Intelligence & Planning

How to get marketing back in the boardroom: Some thoughts on how to put right the well known malaise of marketing
pp. 426-431(6)
Author: McDonald, Malcolm

Managing strategic planning paradigms in China
pp. 432-445(14)
Authors: Liu, Hong; Roos, Lars-Uno

Buyers' perceptions of pirated products in China
pp. 446-462(17)
Authors: Cheung, Wah-Leung; Prendergast, Gerard

A conceptual model linking brand building strategies and Japanese popular culture
pp. 463-476(14)
Author: Simeon, Roblyn

Export marketing information-gathering and processing in small and medium-sized enterprises
pp. 477-492(16)
Author: Williams, Jasmine E.M.

Communication processes in critical systems: dialogues concerning communications
pp. 493-504(12)
Author: Holm, Olof

Advertising planning, ad-agency use of advertising models, and the academic practitioner divide
pp. 505-527(23)
Authors: Gabriel, Helen; Kottasz, Rita; Bennett, Roger