Marketing Intelligence & Planning

A comparison of marketing teaching methods in North American and European universities
pp. 319-331(13)
Authors: Küster, Inés; Vila, Natalia

Transition to a market orientation in China: preliminary evidence
pp. 332-346(15)
Authors: Bathgate, Ian; Omar, Maktoba; Nwankwo, Sonny; Zhang, Yinan

Corporate branding versus product branding in emerging markets: A conceptual framework
pp. 347-364(18)
Authors: Xie, Henry Yu; Boggs, David J.

The globalisation of Chinese brands
pp. 365-379(15)
Author: Fan, Ying

Marketing to Chinese consumers on the internet
pp. 380-392(13)
Author: Yu, Jun

Case study of a successful internet advertising strategy in Hong Kong: a portal for teenagers
pp. 393-405(13)
Author: Cheung, Ronnie Chu Ting

Consumers' "mental accounting" in response to unexpected price savings at the point of sale
pp. 406-416(11)
Authors: Ha, Hwan Ho; Hyun, Jung Suk; Pae, Jae H.