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Publisher: Emerald Group Publishing Limited

Volume 24, Number 4, 2006

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Transition to a market orientation in China: preliminary evidence
pp. 332-346(15)
Authors: Bathgate, Ian; Omar, Maktoba; Nwankwo, Sonny; Zhang, Yinan

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Corporate branding versus product branding in emerging markets: A conceptual framework
pp. 347-364(18)
Authors: Xie, Henry Yu; Boggs, David J.

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The globalisation of Chinese brands
pp. 365-379(15)
Author: Fan, Ying

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Marketing to Chinese consumers on the internet
pp. 380-392(13)
Author: Yu, Jun

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Consumers' "mental accounting" in response to unexpected price savings at the point of sale
pp. 406-416(11)
Authors: Ha, Hwan Ho; Hyun, Jung Suk; Pae, Jae H.

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