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Publisher: Emerald Group Publishing Limited

Volume 24, Number 2, 2006

The malpractice of marketing management
pp. 96-101(6)
Author: Thomas, Michael J.

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Good marketers know the score
pp. 102-105(4)
Author: McDonald, Malcolm

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Optimized RFV analysis
pp. 106-118(13)
Authors: Alencar, Antonio Juarez; Ribeiro, Eduardo Martins; Ferreira, Armando Leite; Schmitz, Eber Assis; Lima, Priscila M.V.; Manso, Fernando Silva Pereira

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The influence of family and friends on teenage smoking in Greece: some preliminary findings
pp. 119-126(8)
Authors: Strong, Carolyn A.; Eftychia, Sidira

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Weapons of mass instruction? The rhetoric and reality of online learning
pp. 148-157(10)
Authors: Ennew, Christine T.; Fernandez-Young, Anita

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