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Publisher: Emerald Group Publishing Limited

Volume 23, Number 6, 2005

Left Brain Marketing Planning: a Forrester Research®
pp. 537-542(6)
Author: Pickton, David

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Identifying the initial target consumer for innovations: an integrative approach
pp. 562-573(12)
Authors: Bowden, Jana; Corkindale, David

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The four Cs of customer loyalty
pp. 574-581(8)
Author: Rowley, Jennifer

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Competitive intelligence practices of South African and Belgian exporters
pp. 606-620(15)
Authors: Pelsmacker, Patrick De; Muller, Marie-Luce; Viviers, Wilma; Saayman, Andrea; Cuyvers, Ludo; Jegers, Marc

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