Publisher: Emerald Group Publishing Limited

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Volume 23, Number 5, 2005

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Ethnocentricity in top marketing journals
pp. 422-434(13)
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Market orientation and performance: a meta-analysis
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Authors: Shoham, Aviv; Rose, Gregory M; Kropp, Fredric

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Understanding the probability of response to competitive actions
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Incorporating cannibalization models into demand forecasting
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Size matters: the effect of European Union membership on firms in Slovenia
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Marketing pitfalls of statistical significance testing
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