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Publisher: Emerald Group Publishing Limited

Volume 23, Number 5, 2005

Ethnocentricity in top marketing journals
pp. 422-434(13)
Author: Svensson, Göran

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Market orientation and performance: a meta-analysis
pp. 435-454(20)
Authors: Shoham, Aviv; Rose, Gregory M; Kropp, Fredric

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Understanding the probability of response to competitive actions
pp. 455-469(15)
Authors: Otero-Neira, Carmen; Varela-González, José A

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Incorporating cannibalization models into demand forecasting
pp. 470-485(16)
Authors: Srinivasan, Sundara Ragharan; Ramakrishnan, Sreeram; Grasman, Scott E

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Size matters: the effect of European Union membership on firms in Slovenia
pp. 505-514(10)
Authors: Šuštar, Boris; Šuštar, Rozana

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Marketing pitfalls of statistical significance testing
pp. 515-528(14)
Author: Banasiewicz, Andrew D

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