Marketing Intelligence & Planning

Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers
pp. 340-349(10)
Authors: Ashill, Nicholas J; Yavas, Ugur

Price as a variable in online consumer trade-offs
pp. 350-358(9)
Authors: Karlsson, Ted; Kuttainen, Christer; Pitt, Leyland; Spyropoulou, Stavroula

Identifying the effects of cannibalization on the product portfolio
pp. 359-371(13)
Authors: Srinivasan, Sundara Raghavan; Ramakrishnan, Sreeram; Grasman, Scott E

The strategic value of customer profitability analysis
pp. 372-381(10)
Author: van Raaij, Erik M

Where is my suitcase? RFID and airline customer service
pp. 382-394(13)
Authors: Wyld, David C; Jones, Michael A; Totten, Jeffrey W

The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UK
pp. 395-402(8)
Authors: Jones, Peter; Clarke-Hill, Colin; Hillier, David; Comfort, Daphne

Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristics
pp. 403-416(14)
Authors: Wagner, William P; Zubey, Michael L