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Publisher: Emerald Group Publishing Limited

Volume 23, Number 3, 2005

Determinants of the brand equity: A verification approach in the beverage industry in Turkey
pp. 237-248(12)
Authors: Atilgan, Eda; Aksoy, Safak; Akinci, Serkan

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The effect of market orientation on dependence and satisfaction in dyadic relationships
pp. 249-265(17)
Authors: Blesa, Andreu; Bigné, Enrique

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Demographic characteristics of consumers who find it difficult to decide
pp. 281-295(15)
Authors: Walsh, Gianfranco; Mitchell, Vincent-Wayne

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Who's complaining? Using MOSAIC to identify the profile of complainants
pp. 296-312(17)
Authors: Volkov, Michael; Harker, Debra; Harker, Michael

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Relationship marketing: schools of thought and future research directions
pp. 313-330(18)
Authors: Palmer, Roger; Lindgreen, Adam; Vanhamme, Joëlle

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