Marketing Intelligence & Planning

Disseminating academic research information to marketing practitioners: The receiver's perspective
pp. 124-135(12)
Authors: Gray, Brendan J.; Ottesen, Geir Grundvåg; Matear, Sheelagh

Customer relationship management: the case of a European bank
pp. 136-154(19)
Authors: Lindgreen, Adam; Antioco, Michael

The "telescopic observations" framework: an attainable strategic tool
pp. 155-171(17)
Authors: Panagiotou, George; Wijnen, Riëtte van

A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions
pp. 172-188(17)
Authors: Ibrahim, Essam E.; Gill, Jacqueline

An internet-based approach to environmental scanning in marketing planning
pp. 189-199(11)
Authors: Decker, Reinhold; Wagner, Ralf; Scholz, Sören W.

The influence of export information use on export knowledge and performance: Some empirical evidence
pp. 200-219(20)
Author: Toften, Kjell

Shoppers' satisfaction levels are not the only key to store loyalty
pp. 220-232(13)
Authors: Miranda, Mario J.; Kónya, László; Havrila, Inka