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Publisher: Emerald Group Publishing Limited

Volume 23, Number 2, 2005

Disseminating academic research information to marketing practitioners: The receiver's perspective
pp. 124-135(12)
Authors: Gray, Brendan J.; Ottesen, Geir Grundvåg; Matear, Sheelagh

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Customer relationship management: the case of a European bank
pp. 136-154(19)
Authors: Lindgreen, Adam; Antioco, Michael

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The "telescopic observations" framework: an attainable strategic tool
pp. 155-171(17)
Authors: Panagiotou, George; Wijnen, Riëtte van

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An internet-based approach to environmental scanning in marketing planning
pp. 189-199(11)
Authors: Decker, Reinhold; Wagner, Ralf; Scholz, Sören W.

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Shoppers' satisfaction levels are not the only key to store loyalty
pp. 220-232(13)
Authors: Miranda, Mario J.; Kónya, László; Havrila, Inka

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