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Publisher: Emerald Group Publishing Limited

Volume 23, Number 1, 2005

Green branding effects on attitude: functional versus emotional positioning strategies
pp. 9-29(21)
Authors: Hartmann, Patrick; Ibáñez, Vanessa Apaolaza; Sainz, F Javier Forcada

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Promotional planning in UK regional shopping centres: an exploratory study
pp. 43-57(15)
Authors: Warnaby, Gary; Yip, Kit Man

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55+ people as internet users
pp. 58-76(19)
Authors: Vuori, Satu; Holmlund-Rytkönen, Maria

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Evaluation of UK car insurance brokers' web sites: some preliminary findings
pp. 77-88(12)
Authors: Li, Shuliang; Holeckova, Klara

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Marketing orientation in the European Union mobile telecommunication market
pp. 104-113(10)
Authors: Kurtinaitienė, Jolita

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