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Incorporating Journal of Marketing Practice: Applied Marketing Science

Publisher: Emerald Group Publishing Limited

Volume 23, Number 1, 2005
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Green branding effects on attitude: functional versus emotional positioning strategies
pp. 9-29(21)
Authors: Hartmann Patrick; Ibáñez Vanessa Apaolaza; Sainz F Javier Forcada

The potential and barriers to the use of geographical information systems for marketing applications in higher educational institutions
pp. 30-42(13)
Authors: Read Paul; Higgs Gary; Taylor George

Promotional planning in UK regional shopping centres: an exploratory study
pp. 43-57(15)
Authors: Warnaby Gary; Yip Kit Man

55+ people as internet users
pp. 58-76(19)
Authors: Vuori Satu; Holmlund-Rytkönen Maria

Evaluation of UK car insurance brokers' web sites: some preliminary findings
pp. 77-88(12)
Authors: Li Shuliang; Holeckova Klara

Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market
pp. 89-103(15)
Authors: Aydin Serkan; Özer Gökhan; Arasil Ömer

Marketing orientation in the European Union mobile telecommunication market
pp. 104-113(10)
Author: Kurtinaitienedot Jolita

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