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Publisher: Emerald Group Publishing Limited

Volume 22, Number 5, 2004
Special Issue: The academic practitioner divide - myth or reality

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Business-to-business marketing: What is important to the practitioner?
pp. 501-510(10)
Authors: Reed, Gary; Story, Vicky; Saker, Jim

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Barriers to practical use of academic marketing knowledge
pp. 520-530(11)
Authors: Ottesen, Geir Grundvåg; Grønhaug, Kjell

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Making marketers accountable:a failure of marketing education?
pp. 557-567(11)
Authors: Baker, Susan; Holt, Sue

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In search of relevance and rigour for research in marketing
pp. 568-578(11)
Authors: Katsikeas, Constantine S; Robson, Matthew J; Hulbert, James M

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A call to arms for applied marketing academics
pp. 579-590(12)
Author: Tapp, Alan

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