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Publisher: Emerald Group Publishing Limited

Volume 22, Number 4, 2004

Adopters of new food products in India
pp. 371-391(21)
Authors: Ling, Shu-Shian; Choo, Ho Jung; Pysarchik, Dawn Thorndike

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Engaging in complaint behaviour: An Indonesian perspective
pp. 407-426(20)
Authors: Phau, Ian; Sari, Riana Puspita

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Consumer responses to environmental advertising in China
pp. 427-437(11)
Author: Chan, Ricky Y.K.

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Assessing the francophone West Africa market: An ETOP analysis
pp. 455-471(17)
Authors: Akamavi, Rapha√ôl K.; McKevitt, Andrew; Boateng, Agyenim

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Market segmentation based on level of acculturation
pp. 472-484(13)
Authors: Palumbo, Frederick A.; Teich, Ira

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