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Publisher: Emerald Group Publishing Limited

Volume 22, Number 2, 2004

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Analysing competitors' online persuasive themes with text mining
pp. 187-200(14)
Authors: Leong, Elaine K.F.; Ewing, Michael T; Pitt, Leyland F

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Company price tag shifts caused by new CEOs
pp. 216-227(12)
Author: Clark, A Bruce

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Have it your way: consumer attitudes toward personalized marketing
pp. 228-239(12)
Authors: Goldsmith, Ronald E; Freiden, Jon B

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