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Publisher: Emerald Group Publishing Limited

Volume 22, Number 1, 2004

The future of on-line retailing in the UK: learning from experience
pp. 10-23(14)
Authors: White, Helen; Daniel, Elizabeth

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Just another channel? Marketing communications in e-business
pp. 24-41(18)
Author: Rowley, Jennifer

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Internet measurement data ‐ practical and technical issues
pp. 42-58(17)
Author: Mullarkey, Guy W.

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Measuring marketing performance against the backdrop of intra-organisational change
pp. 59-65(7)
Authors: Walker, Rhett H.; Slater, Rod; Callaghan, Bill; Smyrnios, Kosmas; Johnson, Lester W.

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Dual-perspective SWOT: a synthesis of marketing intelligence and planning
pp. 84-94(11)
Authors: Novicevic, Milorad M.; Harvey, Michael; Autry, Chad W.; III, Edward U. Bond

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