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Publisher: Emerald Group Publishing Limited

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Volume 21, Number 7, 2003
Special Issue: Account Planning

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Marketing intelligence and account planning: insights from the experts
pp. 410-415(6)
Authors: Crosier, Keith; Pickton, David

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Account planning - from genesis to revelation
pp. 416-424(9)
Authors: Baskin, Merry; Pickton, David

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Account planning: whose role is it anyway?
pp. 462-472(11)
Authors: Grant, Ian; Gilmore, Charlotte; Crosier, Keith

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A lack of true believers in the account-planning discipline in Australia?
pp. 473-479(7)
Authors: Butcher, Ken; McCulloch, Rod

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