E-relationships ‐ emergence and the small firm

$58.76 plus tax (Refund Policy)

Buy Article:


The e-business model has become an integral feature of business practice. Its existence has created an extra electronic layer to business relationships. This has facilitated close partnerships to add unique and complex electronic components to their relationships that are not easily copied by other firms. The emergence of e-relationships is detailed and their value creating potential explored. The e-relationship concept is then applied to the small firm. The strategic and implementation barriers that inhibit small firms from capitalising on such relationships are examined. E-relationships are found to offer competitive advantage to few small firms. Critical to an e-relationship's success is the relationship orientation of the partners.
More about this publication?
Related content

Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more