Incorporating Journal of Marketing Practice: Applied Marketing Science
Publisher: Emerald Group Publishing Limited
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Corporate intelligence and transformational marketing in the age of the Internet
Trim, Peter R.J.
A three-step matrix method for strategic marketing management
Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
Li, Shuliang; Davies, Barry; Edwards, John; Kinman, Russell; Duan, Yanqing
Proprietary market research: are online panels appropriate?
McDevitt, Paul K; Small, Michael H
On the nature of customer-employee relationships
Butcher, Ken; Sparks, Beverley; O'Callaghan, Frances
Brand positioning: meme's the word