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Publisher: Emerald Group Publishing Limited

Volume 20, Number 5, 2002

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Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness
pp. 273-284(12)
Authors: Li, Shuliang; Davies, Barry; Edwards, John; Kinman, Russell; Duan, Yanqing

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Proprietary market research: are online panels appropriate?
pp. 285-296(12)
Authors: McDevitt, Paul K; Small, Michael H

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On the nature of customer-employee relationships
pp. 297-306(10)
Authors: Butcher, Ken; Sparks, Beverley; O'Callaghan, Frances

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Brand positioning: meme's the word
pp. 307-312(6)
Author: Marsden, Paul

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