Incorporating Journal of Marketing Practice: Applied Marketing Science
Publisher: Emerald Group Publishing Limited
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Who moved my Muggle? Harry Potter and the marketing imaginarium
Customer retention management: a reflection of theory and practice
Ahmad, Rizal; Buttle, Francis
Memetics: a new paradigm for understanding customer behaviour?
The sales introspection technique: principles and application
LaForge, Mary C.; Grove, Stephen J.; Stone, Louis H.
Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James; Eagle, Lynne
The impact of product-related factors on perceived product safety
Siu, Noel Yee-Man; Wong, Hon-Yan