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Publisher: Emerald Group Publishing Limited

Volume 20, Number 3, 2002

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Customer retention management: a reflection of theory and practice
pp. 149-161(13)
Authors: Ahmad, Rizal; Buttle, Francis

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Memetics: a new paradigm for understanding customer behaviour?
pp. 162-167(6)
Author: Williams, Russell

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The sales introspection technique: principles and application
pp. 168-173(6)
Authors: LaForge, Mary C.; Grove, Stephen J.; Stone, Louis H.

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Towards a globalized communications strategy: perceptions from New Zealand
pp. 174-184(11)
Authors: Kitchen, Philip James; Eagle, Lynne

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The impact of product-related factors on perceived product safety
pp. 185-194(10)
Authors: Siu, Noel Yee-Man; Wong, Hon-Yan

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