Marketing Intelligence & Planning

Understanding market entry timing decisions: the practitioner-academic gap
pp. 70-81(12)
Author: Dacko, Scott G.

The R&D-marketing interface and new product entry strategy
pp. 82-85(4)
Authors: Wang, Qing; Montaguti, Elisa

Internet, interaction and implications for marketing
pp. 86-95(10)
Authors: Arnott, David C.; Bridgewater, Susan

Leveraging corporate identity in the digital age
pp. 96-103(8)
Authors: Melewar, T.C.; Navalekar, Abhijit

How health managers see prescribing
pp. 104-112(9)
Author: Stern, Philip

Marketing knowledge and the value of segmentation
pp. 113-119(7)
Authors: Dibb, Sally; Stern, Philip; Wensley, Robin

Tackling implementation impediments to marketing planning
pp. 120-126(7)
Author: Simkin, Lyndon