Publisher: Emerald Group Publishing Limited

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Volume 20, Number 2, 2002
Special issue: New research findings from Warwick Business School

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The R&D-marketing interface and new product entry strategy
pp. 82-85(4)
Authors: Wang, Qing; Montaguti, Elisa

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Internet, interaction and implications for marketing
pp. 86-95(10)
Authors: Arnott, David C.; Bridgewater, Susan

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Leveraging corporate identity in the digital age
pp. 96-103(8)
Authors: Melewar, T.C.; Navalekar, Abhijit

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How health managers see prescribing
pp. 104-112(9)
Author: Stern, Philip

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Marketing knowledge and the value of segmentation
pp. 113-119(7)
Authors: Dibb, Sally; Stern, Philip; Wensley, Robin

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Tackling implementation impediments to marketing planning
pp. 120-126(7)
Author: Simkin, Lyndon

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