@article {Baines:2002:0263-4503:6,
author = "Baines, Paul R. and Harris, Phil and Lewis, Barbara R.",
title = "The political marketing planning process: improving image and message in strategic target areas",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "6-14",
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@article {Ankers:2002:0263-4503:15,
author = "Ankers, Paul and Brennan, Ross",
title = "Managerial relevance in academic research: an exploratory study",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "15-21",
url = "https://www.ingentaconnect.com/content/mcb/020/2002/00000020/00000001/art00002"
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@article {Palmer:2002:0263-4503:22,
author = "Palmer, Adrian",
title = "The role of selfishness in buyer-seller relationships",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "22-27",
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@article {Saxby:2002:0263-4503:28,
author = "Saxby, Carl L. and Parker, Kevin R. and Nitse, Philip S. and Dishman, Paul L.",
title = "Environmental scanning and organizational culture",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "28-34",
url = "https://www.ingentaconnect.com/content/mcb/020/2002/00000020/00000001/art00004"
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@article {Rao:2002:0263-4503:35,
author = "Rao, C.P. and Ali, Jafar",
title = "Neural network model for database marketing in the new global economy",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "35-43",
url = "https://www.ingentaconnect.com/content/mcb/020/2002/00000020/00000001/art00005"
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@article {Martin:2002:0263-4503:44,
author = "Martin, Brett A.S. and Nguyen, Vicky Thuy-Uyen Le and Wi, Ji-Yeon",
title = "Remote control marketing: how ad fast-forwarding and ad repetition affect consumers",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "44-48",
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@article {Blankson:2002:0263-4503:49,
author = "Blankson, Charles and Stokes, David",
title = "Marketing practices in the UK small business sector",
journal = "Marketing Intelligence & Planning",
volume = "20",
number = "1",
year = "2002",
itemtype = "article",
issn = "0263-4503",
publication date ="2002-02-01T00:00:00",
pages = "49-61",
url = "https://www.ingentaconnect.com/content/mcb/020/2002/00000020/00000001/art00007"
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publishercode ="mcb"
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