Publisher: Emerald Group Publishing Limited

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Volume 20, Number 1, 2002

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The political marketing planning process: improving image and message in strategic target areas
pp. 6-14(9)
Authors: Baines, Paul R.; Harris, Phil; Lewis, Barbara R.

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Managerial relevance in academic research: an exploratory study
pp. 15-21(7)
Authors: Ankers, Paul; Brennan, Ross

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The role of selfishness in buyer-seller relationships
pp. 22-27(6)
Author: Palmer, Adrian

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Environmental scanning and organizational culture
pp. 28-34(7)
Authors: Saxby, Carl L.; Parker, Kevin R.; Nitse, Philip S.; Dishman, Paul L.

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Neural network model for database marketing in the new global economy
pp. 35-43(9)
Authors: Rao, C.P.; Ali, Jafar

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Remote control marketing: how ad fast-forwarding and ad repetition affect consumers
pp. 44-48(5)
Authors: Martin, Brett A.S.; Nguyen, Vicky Thuy-Uyen Le; Wi, Ji-Yeon

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Marketing practices in the UK small business sector
pp. 49-61(13)
Authors: Blankson, Charles; Stokes, David

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