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Publisher: Emerald Group Publishing Limited

Volume 19, Number 6, 2001

Throwing the baby out with the bathwater?
pp. 375-384(10)
Author: Egan, John

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Building customer relationships: an inventory of service providers' objectives and practices
pp. 385-399(15)
Authors: Claycomb, Cindy; Martin, Charles L

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Behavioral approaches to marketing strategy implementation
pp. 400-408(9)
Authors: Dobni, Brooke; Dobni, Dawn; Luffman, George

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The marketing planning experience: a UK and Portuguese comparison
pp. 409-417(9)
Authors: Dibb, Sally; Farhangmehr, Minoo; Simkin, Lyndon

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The appeal of integration: managing communications in modern organisations
pp. 425-431(7)
Authors: Cornelissen, Joep P; Lock, Andrew R

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A qualitative research agenda for small to medium-sized enterprises
pp. 432-443(12)
Authors: Hill, Jimmy; Wright, Len Tiu

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Green dilemma
pp. 444-455(12)
Author: Kassaye, W Wossen

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