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Publisher: Emerald Group Publishing Limited

Volume 19, Number 5, 2001

Opinion leaders as a segment for marketing communications
pp. 302-308(7)
Author: Chaney, Isabella M

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Principles for brand naming in Chinese: the case of drinks
pp. 309-318(10)
Authors: Chan, Allan K.K.; Huang, Yue-Yuan

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Beer branding in British and Czech companies: a comparative study
pp. 341-350(10)
Authors: Lewis, Chris; Vickerstaff, Angela

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Exploring logic construction on MECs to enhance marketing strategy
pp. 362-367(6)
Authors: Lin, Chin-Feng; Fu, Hwai-Hui

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