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Publisher: Emerald Group Publishing Limited

Volume 19, Number 4, 2001
Special issue: Market research for the new millennium

Marketing research in the new millennium: emerging issues and trends
pp. 216-232(17)
Authors: Malhotra, Naresh K; Peterson, Mark

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Engaging the right mindset in qualitative marketing research
pp. 236-243(8)
Authors: Nancarrow, Clive; Barker, Andy; Wright, Len Tiu

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Making sense of information: a new role for the marketing researcher?
pp. 263-271(9)
Authors: Smith, David; Culkin, Nigel

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Process benchmarking as a market research tool for strategic planning
pp. 273-281(9)
Authors: Ralston, Deborah; Wright, April; Kumar, Jaynendra

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The prices of mailing services evaluated by companies
pp. 282-294(13)
Authors: GouvĂȘa, Maria Aparecida; Toledo, Geraldo Luciano; Filho, Lino Nogueira Rodrigues

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