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Publisher: Emerald Group Publishing Limited

Volume 19, Number 1, 2001

SME marketing in practice
pp. 6-11(6)
Authors: Gilmore, Audrey; Carson, David; Grant, Ken

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The information-risk conundrum
pp. 29-37(9)
Authors: Ritchie, Bob; Brindley, Clare

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Customer satisfaction: contrasting academic and consumers' interpretations
pp. 38-44(7)
Authors: Parker, Cathy; Mathews, Brian P

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Managing cable TV commercial inventories via program promotion
pp. 45-55(11)
Authors: Aiyer, Jagu; Rajgopal, Jayant

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The ethics and positioning of guanxi in China
pp. 55-64(10)
Authors: Leung, T.K.P.; Wong, Y.H.

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