Marketing Intelligence & Planning

The strategic orientation of marketing information systems - an empirical study
pp. 262-272(11)
Author: Xu, Xianzhong Mark

Measuring the effect of political advertising and the case of the 1995 Irish Divorce Referendum
pp. 272-280(9)
Authors: Harris, Phil; Lock, Andrew; O'Shaughnessy, Nicholas

Cognitive style differences and their impact on responses to message sources
pp. 280-288(9)
Author: Bhate, Seema

Post-materialism's "silent revolution" in consumer research
pp. 288-297(10)
Authors: McLarney, C; Chung, E

Managing market intelligence: an Asian marketing research perspective
pp. 298-306(9)
Authors: Tan, Thomas Tsu Wee; Ahmed, Zafar U