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Publisher: Emerald Group Publishing Limited

Volume 17, Number 6, 1999

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Measuring the effect of political advertising and the case of the 1995 Irish Divorce Referendum
pp. 272-280(9)
Authors: Harris, Phil; Lock, Andrew; O'Shaughnessy, Nicholas

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Post-materialism's "silent revolution" in consumer research
pp. 288-297(10)
Authors: McLarney, C; Chung, E

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Managing market intelligence: an Asian marketing research perspective
pp. 298-306(9)
Authors: Tan, Thomas Tsu Wee; Ahmed, Zafar U

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