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Publisher: Emerald Group Publishing Limited

Volume 17, Number 5, 1999

In pursuit of youth: what's wrong with the older market?
pp. 222-231(10)
Authors: Carrigan, Marylyn; Szmigin, Isabelle

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Implementing, monitoring and measuring a programme of relationship marketing
pp. 231-239(9)
Authors: Lindgreen, Adam; Crawford, Ian

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The three "Is" of effective marketing of technical innovation: a framework for implementation
pp. 240-247(8)
Authors: Czuchry, Andrew J; Yasin, Mahmoud M

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