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Publisher: Emerald Group Publishing Limited

Volume 17, Number 4, 1999

The personalised marketplace: beyond the 4Ps
pp. 178-185(8)
Author: Goldsmith, Ronald E.

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Segmenting high-tech markets: a value-added taxonomy
pp. 186-191(6)
Authors: Dunn, Dan; Hulak, Jon; White, D. Steven

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Behavioral biases in the service encounter: empowerment by default?
pp. 192-201(10)
Authors: Martin, Charles L.; Adams, Steven

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Taming the tiger: key success factors for trade with China
pp. 202-208(7)
Authors: Martin, Brett; Larsen, Gretchen

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A framework for a hybrid intelligent system in support of marketing strategy development
pp. 209-216(8)
Authors: Li, Shuliang; Duan, Yanqing; Kinman, Russell; Edwards, John S.

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