@article {Dibb:1998:0263-4503:394,
author = "Dibb, Sally",
title = "Market segmentation: strategies for success",
journal = "Marketing Intelligence & Planning",
volume = "16",
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year = "1998",
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@article {Simkin:1998:0263-4503:407,
author = "Simkin, Lyndon and Dibb, Sally",
title = "Prioritising target markets",
journal = "Marketing Intelligence & Planning",
volume = "16",
number = "7",
year = "1998",
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@article {Woo:1998:0263-4503:418,
author = "Woo, Ka-shing",
title = "Using quality perceptions to segment customers in services",
journal = "Marketing Intelligence & Planning",
volume = "16",
number = "7",
year = "1998",
itemtype = "article",
issn = "0263-4503",
publication date ="1998-07-01T00:00:00",
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@article {Herbig:1998:0263-4503:425,
author = "Herbig, Paul and O'Hara, Bradley and Palumbo, Frederick A",
title = "Trade show: who, what, why",
journal = "Marketing Intelligence & Planning",
volume = "16",
number = "7",
year = "1998",
itemtype = "article",
issn = "0263-4503",
publication date ="1998-07-01T00:00:00",
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@article {Appiah-Adu:1998:0263-4503:436,
author = "Appiah-Adu, Kwaku",
title = "Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy",
journal = "Marketing Intelligence & Planning",
volume = "16",
number = "7",
year = "1998",
itemtype = "article",
issn = "0263-4503",
publication date ="1998-07-01T00:00:00",
pages = "436-442",
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@article {van Mesdag:1998:0263-4503:443,
author = "van Mesdag, Martin",
title = "Viewpoint: an unscheduled meeting with action research",
journal = "Marketing Intelligence & Planning",
volume = "16",
number = "7",
year = "1998",
itemtype = "article",
issn = "0263-4503",
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