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Publisher: Emerald Group Publishing Limited

Volume 16, Number 7, 1998

Market segmentation: strategies for success
pp. 394-406(13)
Author: Dibb, Sally

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Prioritising target markets
pp. 407-417(11)
Authors: Simkin, Lyndon; Dibb, Sally

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Using quality perceptions to segment customers in services
pp. 418-424(7)
Author: Woo, Ka-shing

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Trade show: who, what, why
pp. 425-435(11)
Authors: Herbig, Paul; O'Hara, Bradley; Palumbo, Frederick A

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Viewpoint: an unscheduled meeting with action research
pp. 443-445(3)
Author: van Mesdag, Martin

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