Skip to main content

Publisher: Emerald Group Publishing Limited

Volume 16, Number 7, 1998

Market segmentation: strategies for success
pp. 394-406(13)
Author: Dibb, Sally

Favourites:
ADD

Prioritising target markets
pp. 407-417(11)
Authors: Simkin, Lyndon; Dibb, Sally

Favourites:
ADD

Using quality perceptions to segment customers in services
pp. 418-424(7)
Author: Woo, Ka-shing

Favourites:
ADD

Trade show: who, what, why
pp. 425-435(11)
Authors: Herbig, Paul; O'Hara, Bradley; Palumbo, Frederick A

Favourites:
ADD

Viewpoint: an unscheduled meeting with action research
pp. 443-445(3)
Author: van Mesdag, Martin

Favourites:
ADD

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more