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Publisher: Emerald Group Publishing Limited

Volume 16, Number 6, 1998

Purchasing behaviours and perceptions of environmentally harmful products
pp. 356-362(7)
Authors: Yam-Tang, Esther P.Y.; Chan, Ricky Y.K.

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Managerial mindsets and the symbiotic relationship between sponsorship and advertising
pp. 369-374(6)
Authors: Erdogan, B Zafer; Kitchen, Philip J

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