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Home / Marketing Intelligence & Planning, Volume 16, Number 4

Publisher: Emerald Group Publishing Limited

Volume 16, Number 4, 1998

Case study - the leveraging of brand equities to create a category champion: Nestlé's management of Crosse & Blackwell
pp. 241-248(8)
Author: Laverick, Stuart

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Do consumers' star signs influence what they buy?
pp. 249-259(11)
Authors: Mitchell, V.-W.; Tate, Elizabeth

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Determinants of Hong Kong manufacturing investment in China: a survey
pp. 260-267(8)
Authors: Zhang, Xiaohe; Yuk, Ho Po

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Strategic planning, risk-taking and reward systems for managers in multi-divisional companies - an empirical study
pp. 268-276(9)
Author: Sirpal, Rajeshwar

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Strategic group analysis in strategic marketing: an application to Spanish savings banks
pp. 277-286(10)
Author: Ruíz, Francisco José Más

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