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Publisher: Emerald Group Publishing Limited

Volume 16, Number 2, 1998

The challenge of the marketspace
pp. 83-89(7)
Author: Blois, K J

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The Consumer Resource Exchange Model: theoretical development and empirical evaluation
pp. 90-99(10)
Authors: Bristow, Dennis N; Mowen, John C

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Communication in the salesperson/customer dyad: an empirical investigation
pp. 100-106(7)
Authors: Gillis, Claire; Pitt, Leyland; Robson, Matthew J; Berthon, Pierre

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International publicity: concepts and applications
pp. 107-113(7)
Author: Burnley, Rosemary

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Explaining international performance: marketing mix, planning, and their interaction
pp. 114-123(10)
Authors: Shoham, Aviv; Kropp, Fredric

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