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Publisher: Emerald Group Publishing Limited

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Volume 16, Number 1, 1998
Special issue: Direct Marketing

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Building brands using direct marketing - a case study
pp. 6-11(6)
Authors: Gardiner, Peter; Quinton, Sarah

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Rapport in telemarketing - mirror, mirror on the call?
pp. 12-21(10)
Authors: Nancarrow, Clive; Penn, Sally

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The new interactive media: one-to-one, but who to whom?
pp. 22-30(9)
Author: Peters, Linda

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Can loyalty schemes really build loyalty?
pp. 47-55(9)
Author: O'Malley, Lisa

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From 1086 and 1984: direct marketing into the millennium
pp. 56-67(12)
Author: Evans, Martin

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