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Publisher: Emerald Group Publishing Limited

Volume 15, Number 5, 1997

Methodology issues in cross-cultural sourcing research - a primer
pp. 213-220(8)
Authors: Cavusgil, S Tamer; Das, Ajay

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Brand naming in China: a linguistic approach
pp. 227-234(8)
Authors: Chan, Allan K.K.; Huang, Yue Yuan

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Women in advertising: a comparison of television advertisements in China and Singapore
pp. 235-243(9)
Authors: Siu, Wai-sum; Au, Alan Kai-ming

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