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Publisher: Emerald Group Publishing Limited

Volume 15, Number 4, 1997

Exploring consumer confusion in the watch market
pp. 164-172(9)
Authors: Mitchell, Vincent-Wayne; Papavassiliou, Vassilios

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Combining corporate and marketing strategy for global competitiveness
pp. 173-178(6)
Authors: White, D Steven; Griffith, David A

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The marketing of a consumer icon: Mini Cooper into Japan - coals to Newcastle?
pp. 179-184(6)
Authors: Laverick, Stuart; Johnston, Kevin

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Implementing "quality" in a services marketing context
pp. 185-189(5)
Author: Gilmore, Audrey

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Differential pricing for services
pp. 190-194(5)
Authors: Yelkur, Rama; Herbig, Paul

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